top of page

City Launches New Shuttle Route to Boost Business on Guadalupe 

Responding to local business concerns, new shuttle routes will take riders more directly through the Guadalupe Business District

Santa Fe, NM – In November, merchants and business owners along the Guadalupe Street Business District met with Mayor Alan Webber and administration leaders to start working together with the City in a partnership that would boost businesses in that area. Mayor Webber formed a cross-departmental “Tiger Team” of department heads from Land Use, Public Works, Economic Development and Parks and Recreation to support their efforts. 

One of their suggestions was to shift the route of the free Historic District Santa Fe Pickup shuttle to increase exposure to local retailers. The City’s Transit Division is excited to announce that we’ve adopted this suggestion and are implementing an altered service route for the shuttle, starting today, January 28.  

Mayor Webber said, “This is a great example of private business and city leaders coming together to propose proactive steps that we can take to support each other. We need more of that. We’re proud to work with them to support their businesses and hope this sets an example for what we can do to address local concerns in every neighborhood.”

The increase in exposure for the affected businesses is significant. Keith Wilson, Division Director of the City’s Transit Division, said, “Last year the Historic District Shuttle transported over 70,000 passengers, the majority of whom would have started and/or ended their trip on Montezuma Avenue at the Santa Fe Depot Station. Now, instead of going behind the church and around these local businesses, passengers will have three different stops on Guadalupe to access YogaSource, The Beauty Bar, Kohnami, Cowgirl, Paloma, and many more.” 

The three new stops on Guadalupe are the first time the shuttle has stopped on that street. Passengers departing the Rail Runner trains at the Santa Fe Depot can catch the Pick-up Shuttles on Guadalupe Street at Garfield Street. The additional pick-up stops on Guadalupe are located at Agua Fria Street and between Alcadesa and Paseo de Peralta.

The Transit Division will publish new Santa Fe Pick-up brochures online ( and in print, as well as make necessary modifications to bus stop signage for this change in service.  

If you would like to join the Guadalupe Street Association, please contact Lance Blankenship at

SF Pickup Map Brochure Final Small 01-28
SF Pickup Map Brochure Final Small 01-28
SantaFePickupRiderAlert 01-26-19[2].jpg
SantaFePickupRiderAlert 01-26-19[2].jpg
bottom of page